Vision and APProach

Today’s growers face an unprecedented challenge: the need to farm under increasing pressure from labor shortages, rising costs, and accelerating climate uncertainty.

At AgScout, we believe the best vineyards are farmed sustainably—by experienced vineyard management teams who combine time-honored intuition with data and precision farming technologies. Farmer intuition is irreplaceable for making critical decisions throughout the season. But as climate becomes less predictable and extreme weather events more frequent, traditional planning and budgeting have become increasingly difficult, requiring mid-season course corrections that can be costly and disruptive.

There are over 500,000 acres of vineyards in the United States, managed by more than 500 vineyard management companies and 1,500+ independent estate growers. Over the past five years, climate instability, labor shortages, and market fluctuations have made grape farming more unpredictable, more expensive, and riskier for both quality and yield.

This is further compounded by a softening wine market. As budgets tighten, vineyard teams are being asked to do more with less—requiring smarter, more efficient planning, operations, and decision-making.

Yet many of today’s key vineyard decisions still rely on manual scouting and outdated methods. These traditional approaches are often imprecise, time-consuming, and reactive—leading to blind spots, wasted labor, and missed opportunities in budgeting and yield forecasting.

We believe the future belongs to farmers who integrate traditional farming wisdom with next-generation tools—combining organic and biodynamic practices with precision viticulture. This hybrid approach improves fruit quality and yield, reduces costs, and creates a system of record for key vineyard measurements across seasons.

That’s why we’re building tools for the S.M.A.R.T. Farm of the future:

• Sustainable
• Monitored
• Automated
• Resilient
• Technology-Enabled

S.M.A.R.T. Farms empower growers to respond rapidly to changing weather, predict and prevent issues before they escalate, and ultimately build more climate-resilient operations.

We believe that sustainable farming—powered by data, automation, and human insight—will be key to improving crop quality, lowering emissions, reducing farming costs, and adapting to an unpredictable climate. Through collaboration with farmers, entrepreneurs, and academic institutions, we are building a climate resilience playbook—one that helps growers not only survive, but thrive in the decades to come.

This is a journey of transformation, and we invite you to join us in shaping the future of farming.

Our mission is to partner with world-class farming teams to deeply understand their needs—technological, operational, and data-driven—and to develop a collaborative network of vineyard management companies, AgTech innovators, and precision agriculture providers committed to evolving vineyard farming for the next century.

Through this alliance, we aim to identify, evaluate, build, and champion best practices and emerging technologies that simplify and accelerate modern farming. By sharing insights, training materials, and scalable solutions, we empower growers to become more efficient, more resilient, and better equipped to face the challenges of a changing climate and lower margins. Efficiency through technology is a way to reduce waste and increase productivity.

Together, we are laying the groundwork for a smarter, more sustainable future in viticulture—one that honors the intuition of farmers while embracing the power of precision.